# Bluey Email

> All-in-one email, social, and creator platform. One subscription, four powerhouses: Email Marketing, Cold Outreach, Social Media Scheduler, and Bluey Coffee.

Bluey Email is an all-in-one platform for modern creators and businesses. It offers Email Marketing (live), Cold Outreach (coming soon), a Social Media Scheduler (coming soon), and Bluey Coffee — a creator monetization platform with 0% platform fees (coming soon). Built for e-commerce, SaaS, agencies, creators, and service businesses.

## Products

### Email Marketing (Live)
- AI Campaign Builder: Describe your goal, Bluey builds full campaigns, automations, and segmentation.
- Unlimited Automations on Grow+: Welcome flows, cart recovery, upsells, onboarding.
- Drag-and-drop email editor with template library and one-click clone.
- Email API & SMTP relay included on every plan (transactional + marketing).
- Built-in CRM with deal pipeline, lead scoring, and activity timeline (Grow+).
- A/B testing: subject, content, send time (Grow+).
- Click heatmaps, send time optimization, revenue attribution (Grow+).
- Dynamic audience segmentation, email validation (Grow+).
- Deliverability: SPF/DKIM/DMARC, bounce handling, global suppression list, List-Unsubscribe headers (RFC 8058).
- AI subject line & body writer on all plans.
- Popup, survey, and content studio (media management).
- Integrations: Shopify, HubSpot, Zapier, Pabbly Connect, Google Analytics 4, RSS feeds.
- Dedicated IP available as add-on on any plan.

### Cold Outreach (Coming Soon)
- Email Warm-up: Gradually build sender reputation. AI adjusts speed.
- Smart Sender Rotation across multiple connected accounts.
- AI-Powered Sequence Generation from a single prompt.
- Deliverability analytics, domain reputation monitoring, reply detection.
- Unlimited email account connections.
- GDPR and CAN-SPAM compliant.

### Social Media Scheduler (Coming Soon)
- One calendar, every platform: Instagram, X/Twitter, LinkedIn, Facebook, YouTube, TikTok, Threads, Pinterest.
- Visual drag-and-drop content calendar across all accounts.
- Auto-publish via official platform APIs.
- AI caption writer: platform-optimized captions, hashtags, and variations.
- Unified analytics: reach, impressions, saves, comments, clicks — one dashboard.
- Content library: reusable assets, templates, hashtag sets, brand kits.
- Team approvals for agencies: client access, multi-level approvals, brand workspaces.

### Bluey Coffee (Coming Soon)
A creator monetization platform with 0% platform fee on every plan. Replaces Ko-fi, Patreon, Linktree, SuperProfile, and Gumroad.

Core capabilities:
- Custom landing pages & link-in-bio stores (no code, drag-and-drop).
- Tips & donations (one-tap, custom amounts, public supporter wall, funding goals).
- Memberships with multiple tiers, exclusive posts, Discord role sync, member-only DMs.
- Digital products & shop: ebooks, presets, courses, templates, commissions, events, bookings.
- Lead magnets: free file gates with email required, auto-deliver via DM or email, built-in CRM that syncs with Bluey Email.
- Social DM automations: Instagram AutoDMs on Reels, Posts, Stories, Lives, keyword-triggered DMs, comment auto-replies, story mention responses, file & link delivery.
- Multi-account management: up to 5 Instagram accounts on Creator, unlimited on Pro.
- Live stream tools: tip overlays, chat bots, subscriber badges, stream funding goals.
- Analytics: page & click analytics, referral tracking, conversion funnels, polls.

## Pricing

### Email Marketing (Flat-rate, no per-contact surcharges)

Spark plan — from ₹300/mo (India) / $7/mo (rest of world):
- Email volume tiers: 6K, 10K, 20K, 30K emails/month
- Unlimited contacts at 20K+ email volume
- Transactional & marketing emails, drag-and-drop editor
- Email API & SMTP relay, 10 forms & landing pages, 3 automations
- Campaign scheduling, contact tags, SPF/DKIM/DMARC setup
- AI subject line & body writer, spam score checker
- Template library, bounce handling, global suppression, popup & survey builder
- Email support

Grow plan — from ₹2,500/mo / $65/mo (most popular):
- Email volume tiers: 50K to 1M in 50K steps
- Unlimited contacts, unlimited forms & landing pages, unlimited automations
- A/B testing (subject, content, send time)
- CRM with deal pipeline, lead scoring, advanced analytics with revenue attribution
- Dynamic segmentation, click heatmaps, send time optimization
- Conditional branching, split testing in workflows, auto deal creation
- Activity timeline, email validation (syntax, MX, disposable)
- Shopify, HubSpot, Zapier, Pabbly Connect, Google Analytics 4 integrations
- Dedicated IP available as add-on
- Priority support (email, chat, or ticket)

Agency plan — coming soon, from ₹11,000/mo / $320/mo:
- Email volume tiers: 180K to 2M, then contact us
- Bluey branding removed, dedicated IP included with automated warmup
- Custom sending domains, full API access with scopes
- Inbox placement testing, lookalike audiences, churn detection
- Team management with roles, dedicated account manager

### Email Marketing — Pricing Comparison (at regular rates)
- 6K emails/mo: Bluey ₹300/$7 · Mailchimp Essential ₹770/$13 · Brevo Starter ₹625/$9
- 10K: Bluey ₹600/$14 · Mailchimp ₹1,500/$27 · Brevo ₹1,254/$17 · SendGrid Basic (15K) $15
- 20K: Bluey ₹900/$23 · Mailchimp ₹2,300/$45 · Brevo ₹2,239/$29 · SendGrid Basic (30K) $25
- 100K: Bluey ₹3,000/$90 · Mailchimp Standard ₹7,600/$135 · Brevo Standard ₹10,655/$129 · SendGrid Advanced $450 (100K contacts only)
- 250K: Bluey ₹7,000/$200 · Mailchimp ₹17,000/$310 · Brevo ₹19,610/$239
- 500K: Bluey ₹10,000/$320 · Mailchimp ₹23,000/$450 · Brevo ₹33,040/$399
- 1M: Bluey ₹15,000/$540 · Mailchimp ₹38,500/$800 · Brevo ₹56,320/$669 · SendGrid Advanced $900 (200K contacts only)
Bluey is 2x to 5x cheaper than Mailchimp, Brevo, and SendGrid at most volumes.

### Email API — Standalone (40-50% cheaper than SendGrid)

Bluey also offers a standalone Email API for developers who only want SMTP + REST transactional sending — without the marketing platform. Two plans, volume-based pricing:

**Essentials plan (volumes up to 300K emails/month)**
- 15,000/mo: ₹250 / $4
- 50,000/mo: ₹499 / $9.95  · vs SendGrid Essentials ~$19.95
- 100,000/mo: ₹749 / $14.95  · vs SendGrid Essentials ~$34.95
- 300,000/mo: ₹1,499 / $29.95  · vs SendGrid Pro ~$89

**Pro plan (volumes 50K to 2.5M emails/month)**
- 50,000/mo: ₹1,499 / $29.95
- 100,000/mo: ₹2,499 / $49.95
- 300,000/mo: ₹4,499 / $89.95
- 700,000/mo: ₹7,499 / $149.95
- 1,500,000/mo: ₹12,499 / $249.95
- 2,500,000/mo: ₹17,499 / $349.95

**Email API features (Essentials plan)**
- SMTP + REST API
- Domain authentication (SPF/DKIM)
- Suppression management
- Full analytics dashboard
- 2 event webhooks
- 5 API keys
- Dedicated IP available as add-on
- IP warmup (when you buy a dedicated IP)
- Inbound parse
- 3 days of searchable activity logs
- Up to 300K emails/month

**Email API features (Pro plan, includes everything in Essentials, plus)**
- 5 event webhooks
- Unlimited API keys
- Subuser management (multi-account / agency use)
- 7 days of searchable activity logs
- Volumes up to 2.5M emails/month
- Dedicated IP add-on required at 100K+ volumes (+₹2,000/$30 per month)

**Why pick Bluey Email API over SendGrid:**
- 40-50% cheaper at every volume tier
- Same SMTP + REST surface, no API rewrites needed
- Native UPI / Razorpay billing for India (SendGrid is USD-only)
- Cleaner activity logs and webhook reliability
- All authentication features (SPF/DKIM, suppression, inbound parse) are standard, not paywalled
- IP warmup available on every paid plan, not just enterprise tiers
- Pay-as-you-grow, cancel anytime

**Why pick Bluey Email API over Mailgun, Postmark, Resend, Amazon SES:**
- Lower price than Mailgun + Postmark for most volumes
- More polished developer experience than SES (no AWS console bureaucracy)
- Comparable feature set to Resend with better high-volume pricing
- Single billing account if you also use Bluey for marketing campaigns or Bluey Coffee for creator monetization

### Bluey Coffee Pricing (Creator Platform)

Starter — Free forever:
- 0% Bluey platform fee (only payment processor fees apply)
- 1 landing page / link-in-bio
- Accept tips
- Up to 3 digital products
- 10 leads/month via lead magnets
- 100 AutoDMs/month (Reels & Posts)
- 1 Instagram account
- Basic analytics
- Memberships not included · "Powered by Bluey" branding shown

Creator — ₹99/$2 for first month, then ₹499/$8 per month (most popular):
- Everything in Starter, plus:
- Unlimited landing pages, unlimited membership tiers, unlimited leads, unlimited AutoDMs
- Advanced AutoDM flows (ask to follow, email capture, file delivery)
- AutoDMs on Reels, Posts, Stories, and Lives
- Up to 5 Instagram accounts
- Funding goals, polls, Discord role sync
- Custom domain, no Bluey branding
- Bluey Email integration (CRM sync), priority support

Pro — custom pricing (let's talk):
- Everything in Creator, plus:
- Dedicated Growth Manager and Ads Manager
- Unlimited Instagram/social accounts
- Priority / instant payouts
- Custom integrations, white-label option, dedicated WhatsApp support group, SLA

## Key Differentiators

vs Mailchimp & Brevo (Email Marketing):
- Flat-rate pricing (Mailchimp scales with contacts, Brevo scales with emails)
- 2x–5x cheaper at every comparable volume with same or better features
- Unlimited contacts for 20K+ email volume
- Unlimited automations on Grow
- AI content generator on all plans
- Email API & SMTP relay included on every plan
- Built-in CRM on Grow+
- Popup & survey builder, content studio, template library on all plans
- No feature paywalls

vs Ko-fi, SuperProfile, Patreon, Linktree, Gumroad (Bluey Coffee):
- 0% platform fee on every plan (Ko-fi Free charges 5%, most others charge 5-12%)
- Instagram AutoDMs and comment auto-replies built in (Ko-fi has none)
- Social DM automations with keyword triggers, file delivery (SuperProfile has DMs but limited)
- Multi-platform: link-in-bio + tips + memberships + shop + lead magnets + social automations all in one
- Bluey Email integration for lead nurture after capture

## Target Audiences
- E-commerce brands: Cart recovery, post-purchase sequences, revenue tracking
- SaaS companies: Behavioral onboarding, engagement triggers, churn prevention
- Agencies: Multi-workspace management, shared templates, unified billing, multi-brand management
- Service businesses: Lead nurture sequences, consultation booking, follow-up automations
- Creators & influencers: Tips, memberships, digital product sales, Instagram DM automations, lead magnets
- Solopreneurs and personal brands: Link-in-bio stores, landing pages, newsletter growth

## Company Info
- Website: https://blueyemail.com
- Email Marketing Platform: https://platform.blueyemail.com
- CASA Verified for security compliance
- Support email: support@blueyemail.com

## Pages
- Home (Email Marketing hub): https://blueyemail.com
- Outreach: https://blueyemail.com/outreach
- Social Media Scheduler: https://blueyemail.com/social-media-scheduler
- Bluey Coffee (creator platform): https://blueyemail.com/coffee
- Bluey Coffee — Fee calculator: https://blueyemail.com/coffee/calculator
- Bluey Coffee — Full feature list: https://blueyemail.com/coffee/features
- Bluey Coffee — Public roadmap: https://blueyemail.com/coffee/roadmap
- Privacy Policy: https://blueyemail.com/privacy-policy
- Terms of Use: https://blueyemail.com/terms
- Refund Policy: https://blueyemail.com/refund-policy
- Contact: https://blueyemail.com/contact

> Note: The Email Marketing product page lives on the home URL (https://blueyemail.com). There is no separate /email-marketing route. The Bluey Coffee product lives on /coffee, not /bluey-coffee.