New · AI Campaign Builder

Email marketing, without limits.

Unlimited campaigns, unlimited automations, a built-in CRM, and a flat bill that doesn't double the day you cross 25K contacts.

Start your 7-day free trialSee pricing
7-day free trial
No credit card
Cancel anytime
Win-back for VIPs
Sent via Bluey
GLOW SEASON
BAUME

Morning
ritual.

Maya, the hydra serum we made you back is restocked. Quietly, before it disappears again.

Shop the launch30ML · NEW
maya@example.comVIPs · Win-back · Touch 1
“₹84k · 38% open · 1,604 VIPs · 24h”
Meet Composer

Describe what you want to send. Get a campaign in seconds.

Type one sentence. Bluey writes the copy, picks the layout, sets the audience, and queues a campaign with your products. Edit anything before it ships.

Learn more about Composer
SHOPABOUT
BAUME
2
Skincare · lifestyle
GLOW SEASON

MORNING RITUAL

Serum · product
FEATURED
HYDRA SERUM · 30ML
Shop now
Bluey
ComposerAI agent · always on
Live
Ask Composer to refine…
Why Bluey

Four things we stopped doing — because nobody should.

Most email tools were built ten years ago, when sending was the hard part. We're built for now — when the hard part is everything after the send.

01

Flat pricing, forever.

Most platforms double your bill at 25K contacts, then again at 100K. We don't. You pay for sends, not contacts. Your bill is predictable from month one.

02

Every feature, every plan.

Automations, A/B testing, behavioural targeting, the CRM — all included. No 'upgrade to use this' wall. The plan you start on is the plan that works.

03

Marketing and transactional, one bill.

Receipts, OTPs, password resets — the boring-but-critical sends are inside every plan. You're not paying SendGrid AND a marketing tool. Just us.

04

Real humans, not chatbots.

Every plan gets a real person to talk to. Including the entry tier. Including weekends. Including when your campaign is stuck and the send window is closing.

What your customer sees

Beautiful campaigns. Built around your products.

Drop your product shots in. Bluey arranges them, writes around them, and ships an email that looks like a brand sent it — because one did.

See campaign templates
campaign preview · what your customer sees
M
MAYA'S
just now
Bakery
Saturday's bake list just dropped.
Maya, first batch goes live at 5pm. Doors open at 12pm. The pieces from the look-book go first — you know the drill.
Sent viaBlueyUnsubscribe
Opened 42.1%Revenue ₹2.3LCTR 18.4%
Built-in automations

Watch a flow actually run. Not a screenshot.

This is a real cart-recovery flow on Bluey. The event arrives, the wait timer ticks, the email goes out, the condition branches. Revenue lands back in your dashboard, attributed to the step that closed it.

Cart RecoveryMARGO · live flow
Running
Maya abandoned cart₹4,200 · 2 items in cart
Wait 1 hour
Touch 1 — Did you forget something?subject A · personalised with cart items
Did Maya open it?
Wait 24 hours
Touch 2 — Still thinking? 10% off.code SAVE10 · expires in 48 h
Did she check out?
Converted · ₹4,200 attributed
Activity · live
Set up in 5 minutes
Pick a template, point it at your store, hit go.
Stops when they convert
We don't keep nagging someone who already paid you.
Revenue attributed
See exactly which touch closed the sale. In INR.
Where we stand

Four opinions we kept, even when we shouldn’t have.

Every one of these costs us money. We kept them anyway because the other side of each is something we couldn’t look our users in the eye and defend.

01On pricing
Charging more because your list grew is rent-seeking.

We charge for sends, not contacts. Your bill stays the same as your list grows.

02On features
Gating A/B testing behind a higher tier is teaching people to dread upgrades.

Every feature is on every plan. Even Spark. The plan you start on is the plan that works.

03On support
A help center is not support. A chatbot pretending to be a person is worse.

Write us and a real person writes back. Including on weekends. Including when your send window is closing.

04On your data
Your contacts and revenue history were always yours. Some platforms just make leaving expensive.

Export everything, anytime, in formats you can actually use. No 'request a CSV in 14 business days' nonsense.

Why teams stay

They switched. They stayed.

Switched on a Tuesday. Our cart-recovery flow alone made back the whole year of subscription in three weeks.

Marketing lead · D2C apparel brandMoved from Mailchimp

Our old tool capped automations at four steps. We rebuilt onboarding with proper branching — trial-to-paid lifted 18% in the first month.

Head of growth · B2B SaaSMoved from Brevo

Uploaded a CSV and was sending the same afternoon. Deliverability went up — the team helped set up DKIM and DMARC properly.

Founder · Wellness DTCMoved from Klaviyo

Never had a support team reply in under an hour with a real answer. The fact that the CRM is just included still feels weird.

Ecommerce manager · Home goodsMoved from Mailchimp
The stuff people ask before signing up.
Plain answers. No hedging.
Three things. First, flat-rate pricing — your bill doesn’t jump just because your list grows. Second, no feature paywalls — automations, AI, CRM, and A/B testing are included on the relevant plans, not gated to enterprise. Third, marketing and transactional emails on one bill — receipts, OTPs, and password resets are inside every plan, not a separate SendGrid subscription.
No. The 7-day free trial is no-card, no-commitment. You can poke around, build a campaign, even send a few — and walk away if it’s not for you.
Welcome sequences, abandoned cart recovery, upsell flows, re-engagement campaigns, post-purchase journeys, webinar funnels, SaaS onboarding — with as many steps, branches, and triggers as you need. No “you’ve hit the automation limit” walls.
Describe your goal in a single prompt and Bluey’s AI generates the full campaign, multi-step automation flows, segmentation rules, subject lines, and send-time optimization. You stay in control — edit anything, approve everything, hit send when you’re ready.
Yes. Bluey is CASA verified, GDPR compliant, and CAN-SPAM compliant. We have built-in unsubscribe management, consent tracking, data export, and regional compliance guidance. We also don’t suspend accounts without human review — no overnight account locks for vague compliance issues.
Every plan includes setup guidance. Real humans. We’ll help you build your welcome series, your cart recovery flow, your onboarding sequence — whatever’s relevant to your business. This isn’t a paid service or an enterprise perk. It’s just included.
Yes. You upload a CSV with your contacts, tags, and any custom fields. We import them, clean obvious bad addresses, and your list is ready to send within minutes.
Yes. We integrate with Shopify, WooCommerce, HubSpot, Zapier, Pabbly Connect, Google Analytics 4, and direct API access. Track purchases, segment by buying behavior, recover abandoned carts, and measure revenue per campaign — all natively. If you need a custom integration, talk to support — we’ve built one-offs before.
Bluey supports SMS marketing, WhatsApp campaigns, mobile push notifications, and social DM automations — all from one dashboard for a complete omnichannel experience.
You upgrade — no penalties, no rate-lock-ins. Your data, automations, and templates carry over. We don’t charge “overage fees” the way Mailchimp does — we’ll tell you when you’re approaching a limit so you can decide whether to upgrade or trim your sending.
Free · 7 days

Stop overpaying just to keep growing.

Unlimited campaigns. Unlimited automations. Built-in CRM. Marketing and transactional emails on one bill. Cancel anytime.

Start your 7-day free trialSee pricing