The price keeps climbing
Your bill jumps every time your list does. The tool gets cheaper only if you stay small.
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Email marketing, without limits.
More emails. More automations. Unlimited contacts. Up to 5× cheaper than the big names.
Built forE-commerceSaaSServicesCreators
Starting at₹300/moSAVE 60%
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Example campaign feedillustrative
Your receipt from Order #12472s ago
Flash sale: 48 hours only ⚡now
What customers say
“I should have switched months ago.”
The line we hear most often. Quotes paraphrased and names withheld at customers’ request.
We were paying ₹20K a month on Mailchimp and getting nickel-and-dimed for every single feature. We switched to Bluey, kept the same campaigns running, and our cart recovery flow alone made back the year's subscription in the first three weeks. Migration took two days — Bluey's team did most of it.
Marketing LeadD2C apparel brandSwitched from Mailchimp
01 / 03
Price comparison
Same emails. Fraction of the cost.
Pick your monthly email volume. The card below updates with what Bluey charges and what each major competitor would charge at the same volume.
Monthly email volume
6Kemails / month
Bluey Spark
Bluey EmailSpark
6K contacts₹300/mo
MailchimpEssential
₹770/mo
BrevoStarter
₹625/mo
SendGrid
No tier at this volumeMonthly savings₹325
Yearly savings₹3,900
vs Brevo52% off
That makes Bluey 2.1× cheaper than Brevo at this volume.
Compared at similar feature levels. 6K–20K: Bluey Spark vs Mailchimp Essentials vs Brevo Starter. 100K+: Bluey Grow vs Mailchimp Standard vs Brevo Standard. SendGrid prices in USD (converted at $1 = ₹90–₹93). Regular monthly rates.
COMPARISON
How Bluey Compares
Same starting price range. See what you actually get.
| Feature | BlueySpark plan | MailchimpEssentials | BrevoStarter |
|---|---|---|---|
| Starting price | ₹300/mo | ₹770/mo | ₹625/mo |
| Contacts included | Unlimited (20K+ emails) | 500 | Unlimited |
| Emails per month | 6,000 | 5,000 | 5,000 |
| Pricing scales with | Email volume only | Contacts | Email volume |
| Transactional & marketing emails | Included | Paid add-on | Included |
| Email API & SMTP relay | Included | Paid add-on | Included |
| Drag-and-drop editor | Included | Included | Included |
| Automations | 3 (Spark) / Unlimited (Grow) | 4 journeys, 4 steps max | Paid plan only |
| AI content generation | Included | Paid add-on | Included |
| Forms & landing pages | 10 (Spark) / Unlimited (Grow) | Limited | Not included |
| Popup & survey builder | Included | Limited | Not included |
| Template library | Included with one-click clone | Included | Included |
| A/B testing | Grow plan | Essentials+ | Business plan |
| CRM & deal pipeline | Grow plan | Not included | Not included |
| Lead scoring | Grow plan | Standard+ | Not included |
| Email validation | Grow plan | Not included | Not included |
| Deliverability tools (SPF, DKIM, DMARC) | All plans | All plans | All plans |
| Bounce handling & suppression | Included | Included | Included |
| Dedicated IP | Add-on (any plan) | Standard+ | Business only |
| Branding removed | Agency plan | Essentials+ | Business plan |
| Integrations (Shopify, HubSpot, Zapier) | Grow plan | Paid add-ons | Limited |
| Support | Email (Spark) / Chat & ticket (Grow) | Email only (Essentials) | Email only |
Compared at similar starting price points. Mailchimp Essentials starts at 500 contacts and scales with contact count. Brevo Starter starts at 5,000 emails/mo.
The problem
You shouldn’t be punished for growing your list.
Here’s the pattern every email marketer knows. You sign up for a “cheap” platform. Your list grows. Your bill quintuples. The features you need turn out to be one tier up. Support stops responding unless you upgrade. And switching feels harder than just paying the bill. That’s by design. It shouldn’t be.
Features hide behind paywalls
Automations? Tier up. A/B testing? Tier up. Integrations? Tier up. You see where this goes.
Support disappears
Real human help is reserved for enterprise. Everyone else gets a chatbot and a help doc.
One mistake — account paused
Some platforms suspend your account for vague compliance reasons. Your campaigns go offline overnight.
We built Bluey because we were tired of all of it.
The difference
Other tools write subject lines. Ours builds the whole thing.
Most “AI email tools” generate one subject at a time and call it a day. Bluey’s AI Campaign Builder is different. You describe what you’re trying to do — and Bluey builds:
- The full campaign — every email, written and ready to edit
- The automation flow — triggers, delays, branching logic
- The segmentation rules — who gets it, who doesn’t, and why
- The send-time optimization — when each email goes out
You stay in control. Edit anything. Approve everything. Hit send when you’re ready.
campaign-builder.bluey
Your prompt
Bluey is building
01Welcome email · sent on signup
02Activation tip · day 2
03Feature spotlight · day 5
Core features
Everything you need to grow.
A complete email marketing platform — no feature paywalls, no tier-gating, no “upgrade to use this” popups.
Revenue-based A/B testing
Test subject lines, content, send times, and full email variations. The winner auto-sends to the rest of your audience.
- Opens, clicks, or revenue as the winning metric
- Auto-send the winner
- Custom evaluation windows
Advanced automation engine
Behavior-based logic built for serious growth. Fully customizable branching with triggers for every action.
- Purchase + cart events
- Page views + form fills
- Time-based rules + branching
Behavioral targeting
Segment users by page views, purchase history, cart behavior, engagement windows, and more for precision targeting.
- E-commerce: purchase + cart data
- SaaS: engagement + survey data
- Precision = higher ROI
Built-in CRM
Every contact profile includes tags, purchase history, behavior timeline, campaign engagement, and form submissions.
- Full behavior timeline
- Campaign engagement tracking
- Everything in one place
Email builder + templates
Drag and drop builder with flexible content blocks, dynamic personalization, merge tags, and brand asset management.
- Content Studio
- Saved templates
- Build once, reuse infinitely
Featured
Omnichannel messaging
Engage beyond the inbox: push notifications and social DM automations live today. SMS and WhatsApp are coming soon, with credit-pack pricing already published below.
- Push notifications — live
- Social DM workflows — live
- SMS + WhatsApp — coming soon
Featured
Landing pages + forms
Build high-converting landing pages, lead capture forms, popups, and waitlists right inside Bluey. No external builder needed.
- Lead capture pages
- Product launches + webinars
- Sales funnels + popups
Deep analytics
Track revenue per campaign, per subscriber, click-through rates, funnel performance, and flow drop-offs.
- Revenue attribution
- Funnel performance
- Optimize for outcomes
Integrates with
ShopifyWooCommerceZapierWebhooksCustom APIs
Built for
Whatever you sell, Bluey speaks your language.
The three use cases creators run on Bluey every day.
E-commerce
Recover carts. Increase LTV. Automate the boring stuff.
Bluey was built with e-commerce playbooks in mind. Your store fires events. Bluey turns them into revenue.
- Abandoned cart recovery flows that pull in real product data
- Post-purchase sequences (review requests, replenishment, cross-sell)
- Win-back campaigns triggered by lapsed-customer signals
- Revenue-per-campaign tracking, not just opens and clicks
SaaS
Onboard better. Activate faster. Stop churn before it starts.
Most email tools were built for e-commerce and grafted onto SaaS. Bluey treats SaaS like a first-class use case.
- Trigger flows on product events (signed up, activated, hit milestone)
- Onboarding sequences that adapt to user behavior
- Engagement-based churn prevention
- Trial expiry reminders with personalized recap data
Service businesses
Nurture leads. Close high-ticket offers. Stay in front of buyers.
For consultants, coaches, and high-ticket service providers, the inbox is still where deals get closed.
- Lead nurture sequences that warm up cold prospects over weeks
- Consultation booking flows with calendar integration
- Follow-up automations that don't feel automated
- Behavior-based segmentation by content engagement
SWITCHING MADE SAFE
“But switching email tools is a nightmare...”
We hear this every day. People stay on platforms they hate because they’re terrified of what migration looks like. Lost subscribers. Tanked deliverability. Broken automations. Suppression lists forgotten. Templates that look fine on the old tool and unrecognizable on the new one.
It doesn’t have to be that way. Here’s how we handle it.
🚨
I’ll lose my deliverability
You won’t. Bluey supports a parallel-send warm-up — keep your old tool running for main broadcasts while we ramp up your sending on Bluey gradually. We help you import your engagement history (opens, clicks, bounces) so your reputation transfers, not resets.
🗂️
I’ll lose my suppression list
You won’t. Migration includes your full suppression list — unsubscribes, bounces, complaints, manual blocks. Nobody who opted out gets re-emailed. We double-check this before you send a single campaign.
🔁
I’ll have to rebuild every automation from scratch
You won’t. We rebuild your existing automations for you during migration. Welcome series, abandoned cart, post-purchase — whatever you’ve got, we recreate in Bluey using your exact logic. You review, we deploy.
🎨
My templates will break
They won’t. We import your existing templates and re-test them across major email clients (Gmail, Outlook, Apple Mail) before you send. Anything that looks off, we fix. No surprise CSS gremlins on send day.
Pricing
Plans that grow with you
Flat-rate pricing for the full email-marketing platform. No per-contact surcharges. 7-day free trial on every plan.
Spark
6,000emails/month
6K30K
₹300/month
billed monthly + 18% GST
Everything you need to start email marketing and grow your first audience.
7-day free trial included
Contacts6,000
Emails/month6,000
Transactional & marketing emails
Drag-and-drop email editor
Email API & SMTP relay
10 forms & landing pages
3 automations
Campaign scheduling
Contact management with tags
Deliverability tools (SPF, DKIM, DMARC)
Basic analytics dashboard
AI subject line & body writer
Spam score checker
Template library with one-click clone
Bounce handling with auto-suppression
Global suppression list
List-Unsubscribe headers (RFC 8058)
Popup & survey builder
Content studio (media management)
Email support
MOST POPULAR
Grow
50,000emails/month
50K1M
₹2,500/month
billed monthly + 18% GST
Advanced tools for teams that need powerful automations and deep analytics.
7-day free trial included
ContactsUnlimited
Emails/month50,000
Everything in Spark, plus:
Unlimited forms & landing pages
Unlimited automations
A/B testing (subject, content, send time)
CRM with deal pipeline & stages
Lead scoring with triggers
Advanced analytics & revenue attribution
Dynamic audience segmentation
Click heatmaps & send time optimization
Conditional branching in workflows
Split testing inside workflows
Automatic deal creation from automations
Activity timeline (emails, forms, page views)
Email validation (syntax, MX, disposable)
Shopify & HubSpot integrations
Zapier & Pabbly Connect
Google Analytics 4 event sync
Dedicated IP available (add-on)
Priority support (email, chat, or ticket)
COMING SOON
Agency
1,80,000emails/month
180K2M+
₹11,000/month
billed monthly + 18% GST
White-label, multi-brand management, and enterprise-grade infrastructure.
7-day free trial included
ContactsUnlimited
Emails/month1,80,000
Everything in Grow, plus:
Bluey branding removed
Dedicated IP included with automated warmup
Custom sending domains
Full API access with scopes
Inbox placement testing
Lookalike audiences & churn detection
Team management with roles
Dedicated account manager
Add-ons
🤖AI Credits
50 credits₹49
200 credits₹149
500 credits₹299
2,000 credits₹999
🔒Dedicated IP
Improve deliverability with your own sending IP address.
₹ 2,000/ month
💬SMS Credit Packs
Coming soon5,000₹4,000
15,000₹10,500
30,000₹18,000
60,000₹33,000
+2 more options📱WhatsApp Packs
Coming soon1,000 msgs₹2,600
5,000 msgs₹11,500
10,000 msgs₹21,000
25,000 msgs₹48,000
+2 more options7-day free trial
Flat-rate pricing
No feature paywalls
Chat support included
Free migration help
GDPR compliant
No hard sell
We make it easy to start. Easy to leave, too.
We’d rather earn your business every month than trap you in an annual contract. Here’s the deal.
Free migration help
We move your contacts, templates, automations, and suppression lists. You don't lift a finger.
Real human support — every plan
Setup help, automation strategy, growth advice. Not a chatbot, not a tier-locked perk.
GDPR + DPDP-aligned
Built-in compliance. Consent tracking, data export, regional guidance. We take this seriously.
Cancel anytime, no questions
No annual contracts, no “talk to retention.” Click cancel, you’re done — we’ll even export your data.
The stuff people ask before signing up.
Real questions. Plain answers.