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Bluey vs everyone. Honestly.
Real 2026 pricing, side by side — including the rows where the other tool wins. Pricing verified against each provider’s public page, and we measured which providers actually publish theirs.
What it all costs
Pricing breakdowns, published only where the competitor's own figures can be sourced and dated.
Bluey vs The whole category
We fetched 11 pricing pages and counted what each one publishes. Four of the biggest names publish almost nothing readable — here is the measurement, and the four models that decide your bill.See the comparison →Bluey vs AWeber pricing
The full per-subscriber grid: $15–$920 a month on Lite across 500–150,000 subscribers, and the three-automation cap most people hit before the subscriber count moves them.See the comparison →Bluey vs Postmark pricing
Tiers plus the published overage rates, the exact break-even between Basic and Pro, and which tiers include inbound processing.See the comparison →Popular
The comparisons people run most often.
Bluey vs Mailchimp
Send-based pricing vs the contact tax — even on unsubscribed contacts.See the comparison →Bluey vs Klaviyo
The same automation depth, without the per-profile bill.See the comparison →Bluey vs Brevo
Same send-based model — compared tier by tier, including where Brevo wins.See the comparison →Bluey vs ActiveCampaign
Automation power, minus the add-on and per-contact tax.See the comparison →Ecommerce & SMS
Store-first tools with native SMS and deep integrations.
Creators & SMB
Newsletter, creator and small-business platforms.
Bluey vs Kit
Great for creators — pricey once your list scales.See the comparison →Bluey vs beehiiv
Unlimited sends, but billed per subscriber.See the comparison →Bluey vs MailerLite
Pay to send, not to store subscribers.See the comparison →Bluey vs Constant Contact
Legacy deliverability, legacy per-contact pricing.See the comparison →All-in-one suites
Platforms that sell you a suite when what you needed was email.
Bluey vs HubSpot
$890/mo for 2,000 contacts, plus $3,000 of first-year onboarding.See the comparison →Bluey vs Customer.io
Exceptional behavioural messaging — priced from $100 for 5,000 profiles.See the comparison →Bluey vs Loops
Unlimited sends, billed per contact. Which model wins depends on your cadence.See the comparison →Newsletter & design-led tools
Where the pitch is simplicity, and the bill is your subscriber count.
Bluey vs Substack
Free to publish, then 10% of everything you earn — forever.See the comparison →Bluey vs Flodesk
The unlimited plan was retired in December 2025. The per-subscriber bill was not.See the comparison →Bluey vs AWeber
$135/mo at 10,000 subscribers, whether you email them weekly or twice a year.See the comparison →Bluey vs Campaign Monitor
Beautiful templates, no free plan, and a 2025 repricing.See the comparison →Bluey vs EmailOctopus
Genuinely cheap and genuinely limited — the one we do not undercut at small scale.See the comparison →Transactional & developer APIs
For the half of your email that a customer triggers rather than you.
Bluey vs SendGrid
Same API surface — without marketing and transactional sharing one quota.See the comparison →Bluey vs Resend
Best-in-class DX, two separate products. $35/mo at 100K vs $14.95.See the comparison →Bluey vs Postmark
Superb deliverability and support — but only 10,000 emails on every plan, then overage.See the comparison →Bluey vs Amazon SES
Cheaper per email. Not cheaper to run — you build the platform yourself.See the comparison →Bluey vs Mailgun
Strong inbound routing, $90/mo at 100K, and one day of logs on entry plans.See the comparison →By capability
Bluey's built-in tools vs standalone point tools.
Bluey vs form tools
Built-in forms vs Typeform, Jotform, Google Forms & Tally.See the comparison →Bluey vs landing-page builders
Vs Unbounce, Instapage, Leadpages & Carrd — without visitor caps.See the comparison →Bluey vs automation tools
Vs ActiveCampaign, Mailchimp, Klaviyo & Zapier — no step caps.See the comparison →Choosing by country rather than by tool?
Billing currency, tax invoicing and consent law change the answer. The alternatives guides compare options market by market.
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