Guides & how-tos
Grow your business with email marketing.
Plain-English guides, how-tos and checklists — written to help, backed by real data and real experts. No fluff.
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New to email marketing? Begin with the pillar.
Strategy & planning
What to build, what it costs, and when to send it — each worked through against a real plan.
PlaybookThe lifecycle email playbookThe five moments worth automating, the order to build them in for a store, a SaaS product or a publisher, and how to fit them to your plan.12 min read →PlanningHow to budget for email on send-based pricingThe one multiplication that sizes your plan, how to handle peak months, and the contact rule below 20,000 sends.9 min read →PlanningHow to plan a year of emailPeaks first, baseline last — with the four-week lead-in and the volume column that stops November being a surprise.10 min read →List healthHow to build a preference centre that keeps subscribersTopics named for the reader, one-click unsubscribe left intact, and the rules a preference page must never break.9 min read →
Deliverability
Reach the inbox, not the spam folder. Start with the complete guide, then work the two spokes.
Complete guideEmail deliverability: the complete 2026 guideWhy emails go to spam and the four things that actually fix it — authentication, complaints, hygiene, warm-up.14 min read →How-toHow to set up SPF, DKIM & DMARCThe three DNS records Gmail and Yahoo now require — exactly what to paste, step by step.9 min read →ChecklistGmail & Yahoo sender requirements (2026)The bulk-sender rules as a tick-list: authentication, one-click unsubscribe, and the 0.3% complaint threshold.7 min read →
Automation & flows
A small share of your sends, a huge share of your revenue.
Complete guideEmail automation for beginnersWhat flows are, how they work, and the three to build first: welcome, abandoned cart, win-back.13 min read →TemplatesWelcome email series: templates + examplesThree copy-and-edit emails, the right timings, and the one mistake that turns subscribers into coupon-hunters.10 min read →
List building & segmentation
Get the right people onto your list, then send each of them the right thing.
How-toHow to build an email list from scratchLead magnets that work, where to put the form, and why buying a list breaks everything.11 min read →Complete guideEmail segmentation: the complete guideThe three segments to start with, why behaviour beats demographics, and what to send each group.11 min read →
Benchmarks
How to read the numbers — and which ones actually matter.
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